Risk Flags
1- Target Volume
The June 2026 trade for A.J. Brown and Romeo Doubs' free-agent signing buried Hollins at WR4, and his target share fell to 16% in the 2026 opener with Kyle Williams and Efton Chism also drawing snaps behind him.
Mack Hollins
WR · #161NE · WR · Age 32
FLEX
Mack Hollins inherits a significant portion of A.J. Brown's vacated target share, positioning him for increased usage in the passing game.
Role & volume
Over his last four games, Mack Hollins averaged a 22.3% target share and saw as high as 36.4%, indicating he is already receiving substantial attention from the quarterback.
Projected role
With A.J. Brown out of the picture, Hollins projects to maintain or even increase his recent target volume, given his established rapport with the quarterback and the team's continuity in New England.
Range (floor–ceiling)
Hollins' recent performance suggests a floor around 5 PPR points per game and a ceiling of over 13 PPR points, reflecting his potential to deliver solid flex value each week.
Intel may be outdated · updated 4 days ago
Current statusNE
Risk & Opportunity Analysis (2 flags)
Opportunity Flags
1- Scheme Fit
Offensive coordinator Josh McDaniels deploys Hollins as an in-line/wing blocking piece, and Hollins has voiced openness to a hybrid tight-end alignment — a niche that can protect his roster spot even as receiving snaps shrink.
Format Comparison
Mack Hollins — Format Comparison
| Format | Value | vs Best |
|---|---|---|
| PPR 1QBBest | 485 | — |
| PPR SF | 423 | -62 |